Here are five steps to make it easy for prospects to buy your product or service. Know thy customer. Instead of rattling off all of your product’s or services’ bells and whistles, pare down the perks that pertain to the prospect’s situation. Dale Carnegie’s 8th Human Relations principle is to, ‘Talk in terms of the…
Category: Sales Skills
Let’s Talk Turkey—Three Profitable Ways to Show Appreciation
‘Tis the season to save a bundle from a consumer’s perspective, and sell a ton from a retailer’s perspective. What is often missed—especially when forcing employees to work on Thanksgiving, is the true spirit of the season. There are umpteen ways to show your gratitude to employees and customers, however these three tips are affordable…
Sales Strategies To Win The Battle (and the War)
Any good salesperson knows that winning a sale is not a one hit wonder. There are rounds of conversations, relationship building and negotiation along the way. Sometimes, it can seem almost impossible, if not exhausting, to get the desired end result. Sherrie Campbell seems to understand the challenge of securing that next sale, and recently…
Under-Promise, Over-Deliver
One of the first lessons in good customer service is to always under-promise and over-deliver. This lesson carries through to leadership, sales, and even employee engagement. But this can sometimes seem challenging to understand and implement. After all, don’t you want to make great promises, rather than ones that seem underwhelming? Of course! And the…