Sales Effectiveness

Learn how to integrate your sales and marketing teams

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November 3, 2010

Tweet Attention all marketers: The American Marketing Association — Birmingham will be hosting its monthly luncheon, this time featuring Lisa Beck of The Beck Agency, who is a management analyst, project manager and trainer. This event is scheduled for 11:30 a.m. Nov. 17 at The Harbert Center, 2019 Fourth Ave. N, Birmingham. Cost is...
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Get ready, Birmingham: Jeffrey Gitomer is coming to town

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October 22, 2010

Tweet I don’t think anyone will argue sales is a tough business. And it gets even tougher in a down economy. You have managers who aren’t willing to spend what they spent last year, no matter what it is, and you have those potential customers who will ignore you completely because they simply do...
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Success story: Dale Carnegie grad lands sales job

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October 6, 2010

Tweet One of our favorite things to do at Dale Carnegie Training of Birmingham, Alabama, is share the success stories of graduates from our courses. Scott Chapman is one such story. Scott recently took our “How to Sell Like a Pro” class. Shortly thereafter he had a job interview in which he was given...
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Learn to create a positive, inviting customer experience

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August 18, 2010

Tweet In a world where it only takes seconds for a customer to criticize a company, product, or service and then broadcast it to the world, transparency within organizations is now paramount to success. Phone calls, e-mails, press releases and more all contribute to creating a loyal customer (or not), and the more positive...
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Can public speaking lead to new clients?

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August 17, 2010

Tweet For many people, the idea of speaking in front of a room full of people sounds about as fun as a root canal. However, business owners and salespeople alike shouldn’t disregard this method of attracting new business, because more often than not, it’s worth the effort. In a recent Wall Street Journal article,...
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