Sales Effectiveness

Negotiations—Four Steps for Smooth Selling

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February 23, 2017
Negotiations—Four Steps for Smooth Selling

Tweet Whenever stakes are high—as with negotiating, fear and anxiety tend to dominant our minds.  Instead of fearing negotiations, approach them with the same process and perspectives as those who have mastered the art of the deal.  Here is how. Define a win-win strategy.  Sales professionals sometimes refer to an upcoming pitch as, ‘Going...
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Three Stellar Service Steps from Sailing the Seas

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July 15, 2016
Three Stellar Service Steps from Sailing the Seas

Tweet Despite dozens of deranged cruise ship stories—from crashing into a giant rock to dozens of onboard illnesses, millions of Americans continue to cruise.  In fact, the number of passengers carried by the cruise industry has grown year-on-year and is expected to exceed 24 million in 2018.  If you’ve cruised before, you most likely have...
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5 Steps to Simplify the Solution and Seal the Deal

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November 27, 2015
5 Steps to Simplify the Solution and Seal the Deal

Tweet Here are five steps to make it easy for prospects to buy your product or service. Know thy customer.  Instead of rattling off all of your product’s or services’ bells and whistles, pare down the perks that pertain to the prospect’s situation.  Dale Carnegie’s 8th Human Relations principle is to, ‘Talk in terms...
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Sales Strategies To Win The Battle (and the War)

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January 7, 2015
Sales Strategies To Win The Battle (and the War)

Tweet Any good salesperson knows that winning a sale is not a one hit wonder. There are rounds of conversations, relationship building and negotiation along the way. Sometimes, it can seem almost impossible, if not exhausting, to get the desired end result.  Sherrie Campbell seems to understand the challenge of securing that next sale,...
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Red Carpet Customer Service

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November 7, 2014
Red Carpet Customer Service

Tweet Eric Schiffer’s Forbes article sounds like a page right from a Dale Carnegie book. What does that mean? Well, it means he hits the nail right on the head as to what it means to create a customer-centric atmosphere. He starts by talking about imagining Beyonce as one of your clients. Don’t care...
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5 Tips for Remembering Someone’s Name

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July 12, 2014
5 Tips for Remembering Someone’s Name

Tweet Forgetting someone’s name can lead to a huge embarrassment when you are in a professional situation. And if you do this, the other person may wonder if they are really more than just a number or part of your profit margin. To prevent you from having an awkward situation with an employee, customer...
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Five Rules for Sales Success

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June 14, 2014
Five Rules for Sales Success

Tweet There are five ironclad rules for selling anything, anywhere, at any time. This is assuming, of course, that you’re starting with a quality product that is priced competitively, and that you are promoting the product in the places where your prospects would likely look for it. But even with all that in place,...
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9 Ingredients for Good Salespeople

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May 29, 2014
9 Ingredients for Good Salespeople

Tweet The sales profession is all about continually raising individual standards through improving expertise and knowledge. Across Alabama, the retail sales environment is a growing one for many salespeople. Taking action is the daily game plan for many; it is all about sharing opportunity and building relationships and referrals. The profession today is both...
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Four Tips to Giving a Great Speech

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May 4, 2014
Four Tips to Giving a Great Speech

Tweet When it comes down to oratory skills, even if you don’t have a speech impediment you may find it challenging to speak in front of a group of people. Whether it’s simply stage fright or the occasional stutter, if you’re giving a presentation at work, chances are you’ll need to brush up on...
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Selling is a Dynamic Process

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April 27, 2014
Selling is a Dynamic Process

Tweet Professional careers are an integral aspect of our economy, both here in Alabama and across the country. As people assess individual job opportunities, it is important to remember that career planning is critical and the focus has to be on growth and success. Spring is an exciting time for everyone looking for that...
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