Sales Effectiveness

Two Tactics to Improve Customer Engagement Levels

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January 16, 2018
Two Tactics to Improve Customer Engagement Levels

Tweet Customer engagement encompasses all of the experiences and touchpoints a customer has with an organization’s products, services and employees. Forbes recently published its latest list of the top 50 Most Engaged Companies. These organizations offer consistent experiences, perform customer data analyses and design their teams in a matter that enables employees to prioritize...
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Have you set yourself up for success this year?

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January 4, 2018
Have you set yourself up for success this year?

Tweet Have you set personal and professional goals for the New Year?  Did you take time to reflect on last year’s performance to identify the obstacles that hindered your success?  Perhaps you encountered challenges, so you lost hope and gave up? Dale Carnegie said, “Most of the important things in the world have been accomplished by people who...
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Four Reasons to Use Testimonials in Sales

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November 27, 2017
Four Reasons to Use Testimonials in Sales

Tweet Today, 92% of consumers incorporate product and service reviews into their online purchase decision1. Positive reviews are a critical component of an organization’s branding and marketing strategies because they instill trust and loyalty. Since third party reviews are so very effective, it’s difficult to imagine why many sales people don’t leverage them when selling...
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When communicating with others, do you compel them to take action?

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November 13, 2017
When communicating with others, do you compel them to take action?

Tweet Think back to the last time you tried to persuade someone to your way of thinking.  Did you speak with sincerity, confidence and excitement—and use congruent body language?  If not, you’re not alone.  It’s difficult to communicate effectively with verbal and non-verbal congruency unless you’ve learned how to do it.  Most people don’t realize that...
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What happens the first time you meet someone?

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October 23, 2017
What happens the first time you meet someone?

Tweet Communicating confidently is important to succeed in any line of business—especially when meeting someone for the first time, yet many are uncomfortable talking to unfamiliar faces. Think back to the last time you introduced yourself, perhaps in a meeting or at a networking event.  Did you look new faces in the eyes as...
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Negotiations—Four Steps for Smooth Selling

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February 23, 2017
Negotiations—Four Steps for Smooth Selling

Tweet Whenever stakes are high—as with negotiating, fear and anxiety tend to dominant our minds.  Instead of fearing negotiations, approach them with the same process and perspectives as those who have mastered the art of the deal.  Here is how. Define a win-win strategy.  Sales professionals sometimes refer to an upcoming pitch as, ‘Going...
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Three Stellar Service Steps from Sailing the Seas

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July 15, 2016
Three Stellar Service Steps from Sailing the Seas

Tweet Despite dozens of deranged cruise ship stories—from crashing into a giant rock to dozens of onboard illnesses, millions of Americans continue to cruise.  In fact, the number of passengers carried by the cruise industry has grown year-on-year and is expected to exceed 24 million in 2018.  If you’ve cruised before, you most likely have...
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5 Steps to Simplify the Solution and Seal the Deal

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November 27, 2015
5 Steps to Simplify the Solution and Seal the Deal

Tweet Here are five steps to make it easy for prospects to buy your product or service. Know thy customer.  Instead of rattling off all of your product’s or services’ bells and whistles, pare down the perks that pertain to the prospect’s situation.  Dale Carnegie’s 8th Human Relations principle is to, ‘Talk in terms...
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Sales Strategies To Win The Battle (and the War)

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January 7, 2015
Sales Strategies To Win The Battle (and the War)

Tweet Any good salesperson knows that winning a sale is not a one hit wonder. There are rounds of conversations, relationship building and negotiation along the way. Sometimes, it can seem almost impossible, if not exhausting, to get the desired end result.  Sherrie Campbell seems to understand the challenge of securing that next sale,...
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Red Carpet Customer Service

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November 7, 2014
Red Carpet Customer Service

Tweet Eric Schiffer’s Forbes article sounds like a page right from a Dale Carnegie book. What does that mean? Well, it means he hits the nail right on the head as to what it means to create a customer-centric atmosphere. He starts by talking about imagining Beyonce as one of your clients. Don’t care...
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