Are people retaining the message you’re communicating?

October 9, 2017

laptop-2561221_1920In today’s face-paced, complex business environment, it’s more important than ever to communicate effectively. 

Who do you consider to be the most successful in business?  The people that come to mind most likely approach their work with enthusiasm; communicate with confidence; and both inspire—and empower others around them to succeed.  Lacking any of these skills makes it practically impossible to win anyone to your way of thinking. 

Think back to a recent important conversation you had or presentation you viewed. Can you recall at least 50% of the information? Were you focused on the person speaking and listening the entire time?

If you answered ‘no,’ do not fret. You are not alone. Human memories are inherently complex because they are formed through associations. As we experience an exchange of information or participate in an event, our brains associate the words, sights, sounds and our own disposition into a personal perception—a memory.

The question is not so much how much can you recall, but how can you better communicate information so that the recipient has improved recall? This is particularly important when negotiating or trying to win someone to your way of thinking. Improving the delivery of the outbound message increases the likelihood that the recipient of the information will have stronger recall or a greater chance of truly considering the other person’s opinion.

Dale Carnegie said, “The truth has to be made vivid, interesting, dramatic.  You have to use showmanship.  The movies do it.  The radio does it.  And you will have to do it if you want attention.” His 20th Human Relations principle is, ‘Dramatize your ideas,’ because if a person is not passionate about his/her topic, why should the audience be excited about it?

Whether you communicate primarily in small, face-to-face meetings or in front of large audiences, it’s critical to obtain the skills required to communicate with confidence.  These skills, along with the tools to problem-solve quickly; take intelligent risks and minimize stress can be learned in just three-days!  Click here to learn about Strictly Business: The Dale Carnegie Immersion Seminar.  If your goal is to engage and compel a large audience, click here to learn about the Dale Carnegie Training High Impact Presentations course.

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