There are five ironclad rules for selling anything, anywhere, at any time. This is assuming, of course, that you’re starting with a quality product that is priced competitively, and that you are promoting the product in the places where your prospects would likely look for it.
But even with all that in place, any violation of one of these rules will likely lead to the failure of your sales efforts. Here are the five rules for sales success to be aware of from your friends at Dale Carnegie Training of Alabama:
#1 … The product or service must be timed right and ideally suited for the current market. As stated above, it must be competitively priced and promoted in the right places. Remember—products and services are not bought; they’re sold.
#2 … People want to buy ways to achieve their goals. Consequently, they buy benefits, no products. They buy solutions to their problems. Be clear about what problem your product can solve, and what goal it can help your buyer to achieve.
#3 … The product or service must satisfy an existing want or need, or create a new, immediate want or need. This requires extensive testing before you bring your product to market to ensure that the need for it actually exists.
#4 … People buy from people they like. It’s as simple as that. Therefore, the prospect must believe in the salesperson, trust the company, and be convinced that the product or service is the best for them. Credibility is everything and the level of trust the prospect has in you and the company will ultimately determine if the sale is made.
#5 … You must market your product or service to potential customers that are willing and able to pay for the it and that have a sincere desire to enjoy the benefits that you are offering. Marketing to a customer who doesn’t have the money to pay for the product, or who doesn’t really want it in the first place, is just a waste of time and resources.
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