Do Soft Skills in Business Really Matter?

March 21, 2014

ambro couple (2)Do soft skills in leadership and in business really matter? After all, occupational tasks and technical skills are paramount to individual success, right? In The Leader in You, the classic Dale Carnegie business book about winning friends and achieving success, shares the importance of relationship building and engagement. Both are key foundations to what is known in industry as soft skills. The book’s chapters are filled with topics that reflect these, like respect, motivation, recognition, and managing.

Here in Alabama, companies that improve every single day and create opportunity are filled with leaders and employees who know that these kinds of skills drive business success.

Dale Carnegie Training offers twelve soft or interpersonal skills commonly found within organizations today:

  • Team building
  • Friendship
  • Communication
  • Pleasant demeanor and temperament
  • Active listening
  • Showing up every day on time
  • Commitment to learning 
  • Creativity
  • Flexibility
  • Collaborator
  • Positive
  • Follows directions  

Only a few organizations actively train on these important traits. In fact, in traditional schools, the only time these skills are discussed with children and teenagers is at report card time, when they involve poor conduct and cooperation grades.

It is critical to note that How to Win Friends and Influence People, the very first business book authored by the late Dale Carnegie, is filled with important lessons derived from the above list as well.

It must be pointed out that that there is really nothing soft about interpersonal and relational skills; they are a much needed group of abilities, and we have to use them every day to succeed in life and in the workplace.

Every good leader learns quickly that engagement, relationship building, motivation, earning trust and respect, and empowerment are the ingredients needed to grow business in this fast paced world we call 2014.

Visit our webpage and click through to our Knowledge Center. This resource guide is filled with tips, case studies articles and apps that expand on what the Dale Carnegie Principles are all about. Soft skills are hard skills as we all grow in success.


This post is shared with you to you by the good folks at Dale Carnegie Training of Alabama, providers of professional development and management development courses and information in Huntsville, Alabama. We would love to connect with you on Facebook and Twitter @DaleCarnegieALA



Send to Kindle

Tags: , , , , , , , , , , , , , ,

Leave a Reply

Your email address will not be published. Required fields are marked *