5 Tips for Keeping Ahead of Your Competitors

March 8, 2014

ID-10066149Successful businesses share many components—in addition to a successful product line or corporate culture—to keep ahead of their competition.

To help your business to become even more successful and profitable this year, your friends at Dale Carnegie Training of Alabama have listed below five tips for you and your team members to integrate into your business model.

1. Implement Customer-First Business Practices — Putting the customer first seems like business 1-0-1, but your organization’s customer service process is key to attracting new business. This can be as simple as calling a customer to check in or just sending a holiday card. Additionally, customer-first business practices help you retain current clients. A customer satisfaction survey is an excellent way to measure your customer service success and identify any issues or areas for improvements.

2. Use The Most Up-To-Date Technology — Using technology is integral to business success. While you don’t want to spend your entire budget on upgrades, it’s important to evaluate new technology that can help your business run more efficiently and help your team members become more efficient and deliver better quality.

3. Focus On Your Internal Processes — The ideal business is always a work in progress, and successful business leaders understand that the best business model is one that can adapt to change easily. Always evaluate your internal procedures and processes. Additionally, document and communicate these standards to your entire team.

4. Create A Better Follow-Up System For Your Sales Force — Contacting your database of clients, past clients, prospects and referral partners by e-mail, mail and by phone is the fastest way to create more sales activity. More importantly, make sure your salespeople are contacting prospective buyers on a regular basis. Create a follow-up system for them to work from, including compelling voicemails and one-up email campaigns, to a list of key business questions to ask a prospective buyer.

5. Monitor Your Competition — Keep track of your top three competitors and know what they’re doing or offering a prospect to entice them into buying. Remember, if you can do what they do faster, better and more efficiently, you will be a better option for a prospective new customer, especially with top-notch customer service.

Remember, stay ahead of your competition with consistent customer contact and follow-up calls. Additionally, keep track of the competitions’ offerings or acquisitions. If you can do this consistently, you will gain a great foothold in the market and see your bottom line soar.

This post brought to you by the good folks at Dale Carnegie Alabama. We would love to connect with you on Facebook!

Photo credit: freedigitalphotos.net/Ambro

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