How to Present a Clear Message When Making a Presentation

March 30, 2013

ID-10066399(1)For many of us, the majority of the presentations that we give fall into the categories of status reports, procedural guidelines, and policy changes. Some individuals are very competent in giving presentations of this manner. People leave the presentation with a clear understanding of the message, the desired end result, and key points that need to be remembered. On the other hand, many presentations to inform are disorganized and hard to follow, leaving only a vague idea of the point of the presentation.

The bottom line is successful presentations should have a clear message, an engaged audience, and all relevant points should be covered. Here are some key points to keep in mind when presenting from your friends at Dale Carnegie Training of Alabama:

Opening: Statement of Topic — This statement should be brief and clear, and leave no question in the listeners’ minds as to the topic of the presentation. This is especially true when the presentation is part of a longer series of presentations, such as a staff meeting or full-day training.

State Key Message: Desired End Result — This statement should give the audience a clear picture of the main message of your presentation. It is simple, direct, and tells the audience where you are going with the information. It should answer this question in your audience’s mind: “Why should I listen to this presentation?”

Key Points and Results — Key points should be stated in straightforward language and clearly express the result of taking the recommended action. In general, the fewer words, the better when stating key points and results.

Closing: Restate Key Message and Desired End Result — To emphasize the key message of your presentation to inform, summarize by restating the key message or the desired end result of your presentation. This leaves your listeners with a message that they will remember long after the presentation.

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