3 Keys in Sales

January 15, 2013

It’s the beginning of a brand new year here in chilly Alabama. In sales, this is a good time for customers. For the customer this time of year is perfect. Retail businesses have urgency to move inventory. That is good news for the economy. Sales is a numbers game. Opportunity always helps business. Because when sales professionals sell something, they create a customer, hopefully for life. The biggest problem for salespeople today is finding qualified clients and knowing their needs and wants. Getting them to consider a retail purchase does take some effort.

If you are in automotive, cellular phone, jewelry, or similar sales, try the TRIO NETWORKING  METHOD. Good salespeople always carry three things in their continuing quest to “win friends and influence people”:

  • Attractive business cards
  • Great attitude

These three ingredients will get you potential customers who are not currently in your owner and referral base.

Every time you open your wallet or pocketbook to spend your hard earned money, give the person taking your money a business card, a great attitude and a HUGE smile. It takes 15-30 seconds to tell the person who you are and what you do.

Dig into your social network, from your next door neighbor to your Rabbi or Pastor. If the people you know socially do not have your card, then they might not think of you when there is a need.

Finally, your professional network; people you work around and with you might buy from you if you are remembered as a solid professional. People in a multitude of your other circles will include you in you in their buying loop if they know you are honest, ethical, and can be trusted.

Remember card, attitude, and smile. Have a 30 second elevator speech ready and use it when the time is right. Selling is not rocket science, it is Trio Networking; the keys to increased sales.


This post is brought to you by the good folks at Dale Carnegie Training of Alabama, providers of professional development and management development courses and information in Huntsville, Alabama. We would love to connect with you on Facebook and Twitter @DaleCarnegieALA

Photo: Stuart Miles, freedigitalphotos.net

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