Treat Business Clients with a Thank You Note

June 15, 2012

Have you thanked your clients lately? Creating thank you notes for business clients is not always easy to find time to do. However, they can be very effective forms of communication. A hand-written note can go a long way to show your appreciation, but it can also make an impression on those clients, so handle with care. It does not have to take a great deal of time to write thank you letters to clients following meetings or purchases.

Tips for Making Thank You Letters Work

To create business thank you notes, simply follow a few tips. By sending them, you may impress your business clients so much so that they remember you the next time they need help. Consider the following tips for writing effective and appreciated thank you notes.

  • Use professional stationary. It makes a better impression as a business. You can have personalized note cards printed out for your company or just use professionally printed thank you cards. Be sure your company’s logo is on them. This will help you to showcase your appreciation.
  • Hand write the note. Don’t have a generic message printed off. This personal touch will go a long way in showing the individual how much you appreciated working with him or her.
  • Use the client’s name to address the thank you note. Make it personal, rather than standard. Do show respect by using “Mr.” or “Mrs.” though. Sign it “With Gratitude” for a nice touch.
  • Be careful about what you include. It is a good idea for you to keep things professional and positive. You do not want to include any message that sounds immature, has a religious element to it or has any political affiliation. This could, inadvertently, upset the client.
  • Be sure to include your business card. It may be appropriate to include a coupon in the message as well for your business services. This can help to bring the client back in to using your services again. Encourage them to pass on your business card to others, too.
  • Add a special gift or token of appreciation. It can be a good idea to offer tickets to an entertainment event or even a gift card if the service is appropriate for those investments on your part. This lets your client know how much you value his or her business.

Keep in mind the importance of sending business thank you cards. These are not meant to be sales-pitches, but rather a professional gesture of your appreciation. While you can encourage the client to contact you in the future, the most important message is a message of sincere thanks. Do invest the time in creating thank you cards because they will help to create an impression that’s going to get the client to come back to you time and time again.

This post is brought to you by the good folks at Dale Carnegie Training of Alabama, providers of professional development and management development courses and information in Huntsville, Alabama. We would love to connect with you on Facebook and Twitter @DaleCarnegieALA


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