When is the last time you traveled? Did you fly out of Birmingham-Shuttleworth International Airport? You might be pleased to know that traffic at the hub rose 3 percent this past year.
According to the Birmingham News:
The airport, which recently sold more than $151 million in bonds to help fund its terminal modernization project, served nearly 249,347 passengers during the month, which was up from 242,119 passengers in November 2009.
Year-to-date traffic is up 0.5 percent from last year at the airport.
Interestingly enough, the major airlines reported mixed results for the month of November. Southwest Airlines, Continental and United were down slightly for the month of travel, while Delta, U.S. Air and American Airlines all reported an increase in passengers. Delta topped the list with 67,752 passengers, a 25.4 percent increase.
What makes you choose one airline over another – is it always tied to the best price or is there something else behind that sale? How do you judge sales effectiveness when it comes to airport traffic?