Birmingham-based Stretchy Shapes takes off

November 2, 2010
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Sometimes, you just come up with a good idea that sticks — or, in this case, stretches.

April Mraz, aka the design diva, and Cherie Stine, aka the sales check, founded the Birmingham-based company OCG Products LLC, which produces a product called Stretchy Shapes. These types of bracelets have become a sensation of sorts with elementary, middle- and high-schoolers, and Mraz and Stine say they’re on their way to selling $7 million worth of their bracelets this year along, according to The Birmingham News.

Stretchy Shapes can be purchased at Nordstrom department stores, Hallmark stores and other toy stores across the country, but most sales come from stretchyshapes.com, Mraz told The Birmingham News.

You can read the story of how the business got started on the newspaper’s website.

Franz Lohrke, chairman of the entrepreneurship department at Samford University’s Brock School of Business, said Mraz and Stine had perfect timing with Stretchy Shapes.

“They have caught the wave of popularity of these products and tried to set themselves apart from the increasing number of competitors by making stronger bands and developing unique product lines that change color in the sun and capitalize on hot trends,” Lohrke told The Birmingham News.

Do you know of any other unique Birmingham-based businesses? We’d love to hear about them in the comments.

This post is brought to you by the good folks at Dale Carnegie Training of Birmingham, Alabama. We would love to connect with you on Facebook and Twitter @dalecarnegieala.

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